You may have seen this issue on the blog before but I think question "Do you really need to advertise to bring in new business?" really deserves a second look.
It would be easier if it was a simple "yes" or "no," but as in life, things are not always so black and white. However, I will say that there are many examples of successful spas, solo estheticians, salons and massage therapists out there that have never run a print ad and are happily booked up.
What's their secret? Well for one, success isn't a secret...but it there is no one magic answer either. But success does require some planning -- we've all heard this before. A business plan. A personnel plan. A marketing plan. And so on.
Very often the marketing plan does not get finished ... or even started ... prior to opening the doors on that first day. This is not uncommon, but it could also be a costly mistake. Without a marketing plan, spending and activities are reactive and are not as effective as when operating from a well thought out plan.
I know it can be overwhelming to know where to start...and sometimes this prevents us from starting at all. But trust me when I say that having a month-by-month marketing plan will save you money and bring in more clients than not having one.
To get past that stage of not knowing where to start, my friend and partner in this site, Heather Gallegos, created a four-hour course on creating your annual marketing plan called Smart Spa Marketing. Spread over three to four weeks, this self-paced course will take you step-by-step in the creating a marketing plan for the next twelve months. And then you can simply make small updates for the next year, and the next.
As most of you know, I recently purchased Heather's business along with the course. As I am going along in blending her business and products with mine, I'd really love to get some feedback on how I can make Smart Spa Marketing even better. That's where I need your help...
I've decided to offer the Smart Spa Marketing course for just $79, but only to the next 15 people that respond to this special offer. That's almost 40% off the regular price of $129. So what's the catch for giving such a huge discount? Not a thing. All I ask is that upon completion of the course you complete a quick evaluation of the course, tell me what you like least and most about it, and provide suggestions on what would make this class more valuable to you and others. The discount is simply my thank you for your time and help.
What's more, by implementing even just one of the helpful tools in the course, I am positive you will make back your entire purchase price and much more. If you don't I'll refund your entire purchase price.
To learn more about Smart Spa Marketing, just click here. When you are ready to make your purchase, type in the coupon code SMARTSPA to get your discount.
Don't put off making this incredibly affordable investment in yourself and your spa or practice. This is a one time offer and one that will not be repeated. Get started with Smart Spa Marketing today and make 2010 the best year ever for your business!
Thanks in advance for your help, support, and feedback
. Stay SMART!
Felicia
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