Spa Clientéle Marketing Tips

Which Social Media Will Help You Most?

Though I am prone to saying Facebook is the most popular and effective social media site for spa, salon, wellness businesses to get clients and reach their audience, this is in face not necessarily true. It's not untrue either though.

What? Let me explain.

What makes a social media site effective for your business (or not) is actually related to what your goals for that social media platform are and making sure the site(s) you are using are the best one(s) for reaching that goal. For example, if your primary goal is to improve or increase your communications with clients of your business, then Facebook is a perfect place for you to spend your time. However, if your primary reason for using social media is to get traffic to your website, then it may not be the best avenue for doing so.

To learn more about which social media sites will help you with your social media goals, check out this recent post from Mashable.com, Which Social Sites Are Best for Which Marketing Outcomes?

And as you are planning to embark upon any marketing push, promotion or action, take time to determine exactly what you are hoping to accomplish by doing so. This one act can make all your marketing - including social media marketing - more effective.

Do you need help in determining and achieving your business and marketing goals, attracting new clients, retaining current clients or making more money? If you answered yes to any of those areas, consider joining Spalutions 6 Week Group Marketing Coaching Program. The next session starts on 3/22/11 at noon EST and has 4 spots available. Additional sessions beginning in April and May. 

"Felicia is an excellent educator. She is truly a gifted professional in her field and has a passion to help others  succeed. Felicia knows exactly how to zero in on our problem areas to help us to overcome them. Before taking the Group Marketing Coaching Class, I was seeing about 20 clients a month. Now I am seeing almost double that and at least half of my new clients are rebooking. Thanks to Felicia and her eye-opening guidance and instructions, I am happy to be experiencing a new confidence and optimistic attitude that my massage practice will continue to grow into the respected, viable business that is my heart's desire. Thank you, Felicia!"

Sandy Casner ~ Thomasville, NC
Healing Kneads Therapeutic Massage and Bodywork
  

 

 

Find Success in 2011 In 6 Steps

Helping people improve their businesses is what I do for my individual coaching clients. Unfortunately, not everyone can afford to hire a business and marketing coach one-on-one despite how much good it can do for their productivity and profits. This fact has saddened and frustrated me because I want to help people in the massage and spa industry succeed in creating rewarding and prosperous careers.

Unfortunately, many massage, spa and wellness professionals get stuck, feel fearful or just don't know what to do in order to get and keep clients - especially when they are feeling financially challenged. So they do little to nothing to grow their business - or do the wrong and often drastic or harmful things - and get no results.

I want to change that for as many people as possible.

That's why I am now offering a 6 Week Group Marketing Coaching Program for a fraction of the price people pay to work with me one-on-one.  I am incredibly excited about this new option in my services and education and hope you can participate in one of these groups. New groups are starting every month, typically Sunday - Tuesday with a variety of morning, evening and afternoon options available.

Click here for details on or to register for this affordable yet effective program.

The groups are be limited to 10 people each to provide an intimate and conversational setting. Each session will last about 75 minutes and will be simulcast by phone and Internet. International members may also participate through Skype. All classes are recorded and made available to group members for download along with all class materials. And, NCBTMB Approved CE credit is available for massage therapists in the US.

 

Do you really need to advertise to bring in new business?

You may have seen this issue on the blog before but I think question "Do you really need to advertise to bring in new business?" really deserves a second look.

It would be easier if it was a simple "yes" or "no," but as in life, things are not always so black and white.  However, I will say that there are many examples of successful spas, solo estheticians, salons and massage therapists out there that have never run a print ad and are happily booked up. 

What's their secret?  Well for one, success isn't a secret...but it there is no one magic answer either.   But success does require some planning -- we've all heard this before.  A business plan.  A personnel plan.  A marketing plan. And so on.

Very often the marketing plan does not get finished ... or even started ... prior to opening the doors on that first day.  This is not uncommon, but it could also be a costly mistake.  Without a marketing plan, spending and activities are reactive and are not as effective as when operating from a well thought out plan.

I know it can be overwhelming to know where to start...and sometimes this prevents us from starting at all.  But trust me when I say that having a month-by-month marketing plan will save you money and bring in more clients than not having one. 

To get past that stage of not knowing where to start, my friend and partner in this site, Heather Gallegos, created a four-hour course on creating your annual marketing plan called Smart Spa Marketing.  Spread over three to four weeks, this self-paced course will take you step-by-step in the creating a marketing plan for the next twelve months.  And then you can simply make small updates for the next year, and the next.

As most of you know, I recently purchased Heather's business along with the course. As I am going along in blending her business and products with mine, I'd really love to get some feedback on how I can make Smart Spa Marketing even better. That's where I need your help...

I've decided to offer the Smart Spa Marketing course for just $79, but only to the next 15 people that respond to this special offer. That's almost 40% off the regular price of $129. So what's the catch for giving such a huge discount? Not a thing. All I ask is that upon completion of the course you complete a quick evaluation of the course, tell me what you like least and most about it, and provide suggestions on what would make this class more valuable to you and others. The discount is simply my thank you for your time and help.

What's more, by implementing even just one of the helpful tools in the course, I am positive you will make back your entire purchase price and much more. If you don't I'll refund your entire purchase price.

To learn more about Smart Spa Marketing, just click here. When you are ready to make your purchase, type in the coupon code SMARTSPA to get your discount. 

Don't put off making this incredibly affordable investment in yourself and your spa or practice. This is a one time offer and one that will not be repeated.  Get started with Smart Spa Marketing today and make 2010 the best year ever for your business!

Thanks in advance for your help, support, and feedback . Stay SMART!

Felicia

Related Articles:

Five reasons why you need a marketing plan for your salon or spa

Slot machine marketing

Must-do marketing for solos

I would like to thank...

So even though the Oscar's are long over, there are still awards being handed out.  I am pleased to announce that this blog, Spa Clientele Marketing Tips, has been named a "Top 50 Start Up Blogs to Watch in 2008!"  Evancarmichael.com posted their list of super helpful online blogs with combination of industry specific blogs (like this one at #33) and general small business advice.  One of my personal favorites is #46: The Blog of the Author Tim Ferriss.  Another great blog I have mentioned before is ZenHabits.net (didn't make this particular list, but it has helped me personally with focus and simplicity.)

So thank you, dear readers, for subscribing, reading and spreading the word!  Don't forget to use the comment links to ask questions or add your own $0.02.  Pssst....Every time you post a comment (on this or any other blog), you are linking to your own website...which helps increase your search engine rankings.

I need your help

I need your help to solve a problem for me.

The problem is that I have too many ideas of what I can do to help my clients and readers to fill their appointment schedules with clients.  So I need your help to narrow down my focus because I want to have laser focus on your needs.

Please take a few minutes to answer a few questions in a quick survey.

Click Here to Take The Survey

It will help me immensely in focusing on what is most needed! (Not what I think you might need.)

As a thank you, I am going to give away a brand new 4 GB Apple iPod Nano!   No gimmicks here, I promise.

New Tele-Class: Spa Marketing Strategy & 2008 Plan

If you are like me, you may find that as the holidays approach it is very easy to get caught up in the whirlwind of reacting and just postpone planning out next year – or even next month!  And somehow on January 2nd most of us seem to wake up and realize that “it’s over” and then scramble to manage the post-holiday season hangover.  While it great to sell those gift certificates in December, it isn’t all that fun to have most of your business be pre-paid one-time visitors for January and February.

Let’s make sure that doesn’t happen this new year.   Let’s put your marketing on autopilot next year and plan it all out --- the budget, the promotions, the activities and the target results – so you have roadmap for the year before the year even starts!

Join me in a new tele-class, four one-hour group sessions starting on Monday, November 26th. At just $197, this class will be the best marketing investment you've made in a very long while as it doesn't just have a one time time communication.  This class will pay off for years to come as your well-planned and designed marketing strategy builds up your business.

To learn more and register for the class, visit http://blog.spaclientele.com/smartspa.html

I look forward to helping you plan your 2008 to be your most successful year.

Smart Spas Don't Advertise?

Learn the 3 Secrets to Book Yourself Solid in 2008 Without Paying for Print Ads

• Do you have a wonderful spa or salon but are not seeing enough clients come in your door?
• Have you tried print advertisements or mailing postcards, but just did not see enough new clients to make it worth your time or money?
• Are you looking forward to the busy month of December, but aren't sure how you'll stay busy enough in 2008?

If so, I'm hosting a free telephone seminar Wednesday, November 14th you won't want to miss.

I want to make 2008 your best year ever for your aesthetic or wellness business!

You have your choice of two time slots for my free 45-minute telephone seminar this coming Wednesday, November 14th, either 3:00 pm Eastern (12:00 pm Pacific) OR 7:00 pm Eastern (4:00 pm Pacific). I really hope you can make it because you’ll discover things you've never heard before including:

• The most important New Year's Resolution to make if you want to be a (more) successful spa or salon owner.  It's a surprisingly simple habit shared by all the profitable spa professionals I've known.
• Learn what a massage therapist and former day spa owner did to be able to make her spa the most popular spa within 30 miles!
• Why the traditional approach to marketing spas and salons is fatally flawed.
• The one simple strategy that's helped one spa sell more than $20,000 in gift certificates in one night and how you can use it too.
• How to quickly go from feeling overwhelmed and confused to total clarity about your marketing.
• Learn from a solo aesthetician who is so busy that her only customer complaint is that she is booked out at least six weeks in advance.
• The "hidden" skill that spa and salon professionals develop that has nothing to do with the quality of their technique and which often separates them from all the rest.
• How you can double or triple your business revenues without paying for no-response advertisements in your local radio, newspaper or magazines.

This is a FREE Telephone Seminar.  There’s no cost to participate in this 45-minute telephone seminar except your normal long distance charges (same as if you were calling Aunt Edna in Minnesota) because it’s sponsored by my company, Spa Clientele Solutions.  You'll also get a free subscription to my email newsletter packed with publicity and profitable spa and salon marketing tips. You may unsubscribe anytime and of course I’ll always respect your email privacy and never give your email address to any unauthorized third party.

If this is your first time calling into a teleseminar, it is easy. Just call a number (that you'll receive when you register) from any phone.  You don't need to be at your computer, either, as we will be doing everything over the phone.

                                                                   

Name
Email
How did you hear about us?	Conference or Presentation             Magazine Article             Email Newsletter             Direct Mailing             Preston Spa Forum             Day Spa Association             SpaClique.com             MySpace             Spaboard.com             Douglas Preston (Preston Inc)             Keith & Andre West-Harrison (Preston Spa Business)             Jaya Schillinger (Inspiration Inc)             Jennifer Sanchez (Inspiration Inc)             Felicia Brown (Spalutions!)             Monte Zwang (Wellness Capital Management)             Liz Galloway (The Lotus Effects)             Tara Bright (Aesthetic Solutions)             Spa College             Other

If you are reading in email, click HERE to go online and register.

Be sure to put your preferred time on your calendar as space on the calls will be limited! I hope to talk you more on the 14th!

Visualize This: Gateway to Your Core Values

I wanted to let you know of a 90 minute teleseminar being held in October by my colleague Laurie Massarella. She is a talented business and life coach. Here's the information on the class...  

You have a vision for your business. However, it has become unclear to you lately. You want more passion, clarity and satisfaction in your business, yet don’t know how to get it. Knowing your true core values, or the essence of who you are, will help you become more clear, fulfilled and satisfied in your personal and professional life.

During this 90-minute TeleClass, Inspirational Business Coach™ Laurie Mazzarella will teach you to:

• Discover 5 personal core values through guided visualization             
• Align your core values to your business
• Explore ways to use your values to make better decisions
• Experience greater productivity by honoring your core values             
• Match the inner you with your outer business actions

Program Cost: $49.00

 

Date & Time:

Tuesday October 9^th at 5:00 pm PST

 

Call Instructions:
When you register, you’ll receive an email with the conference telephone number.

Click Here to Register

5 reasons why you need a marketing plan for your salon or spa

So often an afterthought in running a small business, having a marketing plan really can move your salon or spa business from "barely making it" to having it "made in the shade." Here's why:

5.  Save time and money by not scrambling for holiday promotions at the last minute.  Your plan will prompt you to start planning for coordinated promotions with your staff, lobby, website and email communications weeks prior to the target holiday.

4.  Generate more free publicity with a plan to approach local journalists and businesses about customer or charity events.  Coordination of themes, joint marketing or timely events is key for a fantastic story...and requires good planning.

3.  Stop re-creating the wheel every time you want to write a marketing communication (email, brochure, press release, direct mail) because you will simply use your

2.  Get your brand known with consistent and regular communications that reserve a spot in the minds of your clients and prospective clients.  Having a plan allows you to do this well.

1.  You can say with confidence to that pesky ad sales rep "No thanks, I do not want to advertise in your publication."

Don't have a marketing plan?  Create yours now with Smart Spa Marketing