Looking for more practical tips and advice on
how to market and manage your business?
Spa Clientèle Solutions and The Lotus Effects have partnered together to create two detailed resource guides that give you a jump start on marketing and building your successful spa business.
What makes you so special? Marketing your specialty spa treatments
By Heather Gallegos and Liz Galloway
Just completing the training for specialty spa treatments such as mircodermabrasion, Lomi Lomi, Ashiatsu or Thai massage or other advanced skills is not enough to ensure that clients will be clamoring for it. Leveraging the complementary skill sets from two industry consultants, this book is full of practical advice to market your newly learned skills and have your clients rushing to book appointments.
It includes:
- step by step instructions for planning your marketing strategy and activities for your new services;
- creative promotional examples for direct mail postcards and e-newsletters; and
- publicity ideas to increase the buzz about your business.
Your Price: $27 LIMITED TIME 30% off for pre-release* orders $19
What makes my spa so popular? Successful spa career planning tips and tools
By Liz Galloway and Heather Gallegos
Ever wanted to know what has worked to increase popularity of those spas that have a constant stream of clients? It wasn't just an ad they placed somewhere. Popularity of a spa is based on many factors in planning, strategy and training that can't be seen by an outsider. Now you can learn the secrets of spa popularity from industry consultants who have seen it and lived it.
You'll learn:
- the strategy behind customizing spa treatments;
- how to create a spa treatment hierarchy to deliver consistent service protocols;
- how empowering yourself and staff leads to happier clients and employees; and
- foundational marketing activities that encourage word of mouth marketing and media attention.
Your Price: $27 LIMITED TIME 30% off for pre-release* orders $19
*These ebooks will be released on or before August 15, 2007. If you place a pre-release order, it will be automatically sent to you in email.
