I am just putting the finishing touches on an e-book on Getting Clients to Rebook and would love to add some additional tips and tools from you on what you do to get your clients back in the door. In fact if I decide to include your tip, I will send you a copy of the e-book absolutely free!
In my spas we always offered new and prospective clients a tour of the facility so they could see what was awaiting them inside. This gave us a great opportunity to talk about the different services we offered and often prompted both questions and new appointment bookings.
Clients look to both their individual service providers and the spa's staff in general to guide them to services, special, events and products that will benefit them or that they will enjoy. It is our responsibility as spa professionals to follow through on our end and provide clients with information that will help them make decisions and achieve their wellness, relaxation or beauty goals. The tour was just one part of this process but one that helped to plant seeds for future visits and prompt questions about everything we offered.
The biggest tool I've used (besides directly asking clients when they'd like to come back) is asking clients that don't rebook if they would like me to call them in a week or two to reschedule. I've been doing this with one client every week for almost my whole time in practice. He is a loyal, weekly regular that rarely knows his schedule in advance. But by calling him every Monday, I captured his loyalty and business as well as his wife's...and the tons of referrals they've sent me over the last 16 years. It's worth every phone call!
So what do you do to get your clients - newbies and regulars alike - to come back again? Please share your wisdom and ideas with everyone so we can all grow and prosper together:-)
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