I just finished the video below as a promo for two upcoming classes I am teaching at the 2010 AMTA Schools Summit next month. Although the tip and classes are directed at massage schools and massage educators, I think it is important for all businesses to consider following my advice from the video and START USING BLOGS.
Take a quick peek at the clip and then follow the suggestions below to get started.
Start a blog that shares relevant information or thoughts with your clients and prospects.Your blog provides a way for people to learn about you, your company and industry as well as related topics. It's a somewhat like a journal so it can be a little off the topic of your business and can be fairly informal. Be aware that just like with email, you should onlywrite in your blog what you don't mind the entire world knowing about you and your business. Encourage your clients to sign up for a subscription or RSS feed to your blog so that they can get immediate notice of new posts and articles right to their email box or desktop.
Write on other people's blogs. Write from your professional perspective when appropriate or possible and include info about your business (name, web site and/or email address) so that people can follow up with you if they want to. Look for blogs that relate to your profession, area or subjects that interest you. The one you are reading now is a great place to start!
If you're still not sure how to get started or are stumped about making blogging and other social media a part of your marketing plan, post your questions here or email me at blogs@spalutions.com to set up a quick social media consultation.
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