Sometimes startup or small businesses view getting a professional logo as low on their priority list, and I'm puzzled by that. While I know that it costs money -- usually a few hundred dollars -- it is a one time cost that pays for itself in increased credibility and stature. And since your target clients are expecting higher-end services, it is in your best interest to have a higher-end brand image. [Review my Marketing Strategy 101 Part 2 for more information on visual image branding.] If you are on the fence about investing in a professional logo, here are 10 places that can benefit from one right now:
- Your own skincare or haircare brand (the highest profit margin of anything you sell and free advertising on your client's bathroom counter)
- Outdoor signs and windows
- Websites
- Business cards (all employees should have plenty and hand them out generously everywhere they go)
- Brochures
- Advertisements
- Employee uniforms (whether it is an apron, t-shirt or lab coat, a unified appearance provides yet another consistent memory builder of your brand)
- Gift Cards/Certificates
- Shopping bags (are often kept and re-used by clients to carry office lunches)
- Product samples for your skincare or haircare line
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