New Year, new ideas to fill up your schedule with clients

"Cheers to a New Year and another chance for us to get it right." - Oprah Winfrey

Personally, I find the first few days of the new year usually brings me new ideas and hopes for what the next twelve months can bring. This can be both energizing and overwhelming at the same time:  what should I start, stop or change? Often the process of deciding what to do differently to 'get it right' takes a while, but in the end I feel great about the two or three main things I will focus on this year.

For many of the spa owners that I talk to, many are simply hoping to stay open in a tough economy this year.  And many of you are looking at new areas in their business to focus on as well.  With so many options, it is hard to know what would work for you or not.  Unfortunately, spending time and money on 'experiments' these days is not recommended, but I wanted to review some tried-and-true ideas you may or may not have considered before.