Do you really need to advertise to bring in new business?
It would be easier if it was a simple "yes" or "no," but as in life, things are not always so black and white. However, I will say that there are many examples of successful spas, solo estheticians, salons and massage therapists out there that have never run a print ad and are happily booked up.
What's their secret? Well for one, success isn't a secret...but it there is no one magic answer either. But success does require some planning -- we've all heard this before. A business plan. A personnel plan. A marketing plan. And so on.
Very often the marketing plan does not get finished ... or even started ... prior to opening the doors on that first day. This is not uncommon, but it could also be a costly mistake. Without a marketing plan, spending and activities are reactive and are not as effective as when operating from a well thought out plan.
I know it can be overwhelming to know where to start...and sometimes this prevents us from starting at all. But trust me when I say that having a month-by-month marketing plan will save you money and bring in more clients than not having one.
To get past that stage of not knowing where to start, I created a four-hour course on creating your annual marketing plan called Smart Spa Marketing. Spread over three to four weeks, this self-paced course will take you step-by-step in the creating a marketing plan for the next twelve months. And then you can simply make small updates for the next year, and the next.
To learn more about this unique and powerful course, visit www.smartspamarketing.com
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Five reasons why you need a marketing plan for your salon or spa
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