5 reasons why you need a marketing plan for your salon or spa

So often an afterthought in running a small business, having a marketing plan really can move your salon or spa business from "barely making it" to having it "made in the shade." Here's why:

5.  Save time and money by not scrambling for holiday promotions at the last minute.  Your plan will prompt you to start planning for coordinated promotions with your staff, lobby, website and email communications weeks prior to the target holiday.

4.  Generate more free publicity with a plan to approach local journalists and businesses about customer or charity events.  Coordination of themes, joint marketing or timely events is key for a fantastic story...and requires good planning.

3.  Stop re-creating the wheel every time you want to write a marketing communication (email, brochure, press release, direct mail) because you will simply use your

2.  Get your brand known with consistent and regular communications that reserve a spot in the minds of your clients and prospective clients.  Having a plan allows you to do this well.

1.  You can say with confidence to that pesky ad sales rep "No thanks, I do not want to advertise in your publication."

Don't have a marketing plan?  Create yours now with Smart Spa Marketing  

Comments

[Laura]

Felicia,

I love this blog post, and I want to link to it! It is great to see what you are doing. I appreciate that you are helping great salons and spas get the word out about their business.

I am also offering internet marketing and website design and development for salons. If you have any clients that need a new website let me know.

Thanks again for this blog.