You may have noticed my "SitePal" gal that I have on this blog. It is a fun service that can personalize and spice up your website -- either as a "virtual you" or a cyber-spokesperson. Web marketing research shows that personalizing your website with an audio recording or video (or both) will increase the time web visitors stay on your site and increase your online sales. Ideally, your salon or spa focuses on building strong relationships with your clients, and the earlier you can start sharing your personality to connect with prospective clients the better.
They just sent me an email with a really great Mother's Day promotion idea using their service. You can create a "virtual mom" that would guide your website visitors to your Mother's Day specials or packages, even tell them what "she really wants" for Mother's Day. Check out this example of 'virtual mom.'
And they also had another idea to have a "young person" (someone your clients would relate to) recommend ideas for mom. Check out that example.
These examples are with professional voice talent, but you could record it in your own voice -- I found that easy to do was really easy to do.
It took me a few minutes to set up and add it to my website and a few hours to figure out what the heck to say! (I find the hardest think in marketing is finding the right words.) And my daughter had a lot of fun telling me which outfit looked best on "me." They have a free trial period, so you may want to test it out and see if you see a higher amount of online gift certificate sales on your website when you use a SitePal for a month. Their website is www.sitepal.com.
If anything, you can have fun dressing up your avatar!
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